email

Get On Board With Email Marketing In 2019

Wow we are in THE most connected of times, aren’t we? There are so many places to update, platforms to visit, apps to talk on, it’s incredible. With so many options, how do you know what is most effective?

Yes, like most things, social media does work if you are consistent, but I hear you, I get it, it can be very time consuming and energy draining to keep creating content every day, and with algorithms that rapidly change, it’s hard to keep up with the changes the platform owners make. Plus, not all your posts are seen by your ideal clients if they’re not on the same app or platform as you that day. Your post is, unfortunately, getting missed. But you know you have to be front of mind with your audience to make more sales, don’t you?

Do you want to gain more leads, work with your ideal clients and make more sales in 2019?

Writing blogs, email campaigns and newsletters work. Why? Because email is still seen as a trusted source, and probably even more so now with GDPR, your emails will likey be opened, rather than your post going unnoticed, or scrolled past.

In fact, email might have been the original social platform! With ease, with more personal attention given to the reader by your good self, email is still a great way of developing relationships, adding value to your tribe, community or potential clients, don’t ignore its potential.

Remember, 80 % of Sales are made on the 5th to the 12th point of contact.

It takes more than one meeting at a networking event, or for someone to receive your free download or see a Facebook ad, story or video before they become a client. These are all good points of contact but with so many options, you also want to pull all your hard work, your creative posts together in ONE place.

You need a sustainable system where you can nurture your relationships, stay connected for years AND generate more leads and enquiries AND make more sales. What’s not to like?

Don’t just take my word for it!

My Mentoring clients and Mastermind Groups who have focused on including email marketing into their business have seen great results. I love it when they email me and say,

“I’ve just sent my newsletter and I’ve had a reply in the first five minutes saying ‘can we talk, I need your help’ and

“I sent my newsletter this morning and I got an order worth £2,500 today”

and

“brilliant, I’ve heard from one of my new clients and they want to meet up and talk about working together”.

“Working with Jo way back in 2015 (where have those interim years gone!) I was a newsletter virgin. It was something I knew as a company we should be doing – but I wasn’t sure quite how to structure it, what the content, format and ‘tone’ should be. Jo helped me with the initial planning, helping brainstorm ideas which gave me the confidence to gather a plan for the first few issues. It is pretty safe to say that, had Jo not been there encouraging me and helping show me the way, I would probably not have got it off the ground as swiftly as I did!

Now, on Issue 40, I am typically receiving an open rate of between 33-50% for every one of my monthly issues. It’s so rewarding to know those receiving our newsletter find it interesting and useful each month.

And yes, it works, we get enquiries, new and repeat business from Clients – many a time directly prompted by a topic or specialist print finish covered in a recent newsletter. We even have our own hashtag #yeswecan – I like to think this sums up my service and that of Alphaset.”  

The ONE place.

The email marketing system I use is Constant Contact. I still find it’s one of the easiest, most robust systems and they have other features you can use as you gain more confidence and grow to like it! You can create vouchers, run promotions, send out surveys and set up your lead magnets and autoresponders. All under one roof. And they now sync up with Shopify too!

To help you get started, here’s my affiliate link for you.

Here’s my affiliate link here for you, it would be great if you emailed me and let me know you’ve done it. PLUS if you need my help get in touch.

Email marketing is still THE best way to stay in touch.

I have people I’ve met 6 years ago that still read my newsletters, call me when they are ready to work with me, or just want to say hello and tell me some news. It’s a beautiful thing!

It still holds the record for being the NUMBER ONE way to deepen relationships with clients, prospects and all the people you meet networking and on social media and when they’re ready to buy, you’re there for them.

Email marketing is still, without doubt, THE best ROI in your marketing strategy to gain good quality leads and work with more of the clients you want to work with in 2019.

Some Super-Encouraging Stats for you.

75% of companies agree that email offers “excellent” to “good” ROI. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics)

86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Sound good to you? Join in. Let’s do this!

If you’ve not yet started email marketing of some description, let 2018 be the year you do, to help you grow your business.

Here’s the link again. I recommend the service, Email Plus.

Give me a shout if you have any questions and how this can work for you and your business. I’m here to help you.

To your success and happiness

Jo James

Make Your Mondays Matter book by Jo James AmberLife Available on Amazon