People buy the benefits of your service or product. They don’t buy the features.
So, when you are explaining the features of your service or product, remember to tell them how they will benefit from these. E.g. a VA completes admin and accounts so that the business owner has more time to work on developing the business, attend more meetings, or spend time with family, they have more time to do whatever they want to! That’s a big benefit to the client for completing admin tasks.
Talk about your Features And your Benefits. And the results will follow.
To your success and happiness, be FABulous!
Jo James xx
Are you looking for more ways to discover how you can significantly increase your sales? Join me and other business owners for my Action Group (still time to join for Q2) and feel more confident to close more sales and win new business.