My Mission

When networking in London,  and chatting to other business owners, I noticed so many were oozing talents and skills, but not earning the money they thought they would when they started out on their own. They were getting stressed with how to find new clients to work, with and overwhelmed with how to do it.

Aghhh, I hate seeing people not doing what they want to, or feeling trapped or stuck and I didn’t want them to have to go back to their old job or way of life.  This all led me to create AmberLife in 2009 –   to empower women, give them a confidence boost to create a profitable business, and enjoy life. I share with them my strategies on how to sell their services and products effectively, enabling them to grow their business.   Yes, ‘sales’ maybe something you may first shy away from, but learning these skills are vital to your success.

I delivered my first AmberLife Sales Training in 2010 and loved it!  I could see the group having brilliant ‘aha’ moments, overcoming their fears through out the day.  It was such a thrill when so many of them told me later on, that when they’d implemented my strategies,  they’d won new business.  #result.  One lady, a creative designer earned £10,000 in 10 days following the training.   One earned £130,000 in 10 months. Brilliant results.

So it was decided!  I wound down my recruitment agency I’d owned for 10 years and focused on creating AmberLife, to help small business owners stay in business and grow their business. And most importantly, feel good along the way.

Since then, I have helped hundreds of Creative Business Owners, Doctors, Executives, Consultants and Coaches, get clear on what to focus on, and develop their marketing skills to gain more leads. With my sales tips and techniques, they can convert those leads into clients – their ideal clients they want to work with.

When we work together,  I give my clients clear steps to take each month, and importantly, give them accountability and the desire to take action to get REAL results.

Many of my clients double or triple their revenue and increase profits.  Can I help you too?

Get in touch today, I’d love to hear about your business and want you want to achieve next.

Hi, I’m Jo James, with over 25 years hands-on experience of growing 6 and 7 figure businesses starting with developing pubs and restaurants in my 20’s.  My first place was The Canonbury Tavern in Islington, when I was just 23. At first it was taking only £1500 a week, but in only nine months time I grew it to £15,000 a week, £750,00 per year. #result! I was hooked. I stayed there until I was 25 and with a massive bonus from my efforts, took a year off and went round the world.  I love meeting new people and immersing myself into new cultures, eating new foods, and exploring our beautiful world. It was an amazing experience I will never forget, and I learned so much along the way.

When I returned to the UK I called my Area Manager and told him I was back!  Next stop, Barnstaple in North Devon to take over a 13 Century Coaching Inn, with a 50 seater restaurant, a function room so I could put on weddings, a top bar with live Jazz, and a skittle alley I eventually turned into a live music venue. I grew profits and turnover in 12 months to over £1 million.

As is the case with many people, my life has taken a few twists and turns and after leaving my first husband when I was 28, I came to London myself and managed a retail health store. But boy I needed more money and a car! So after a year learning all about vitamins and helping people improve their health, I joined a leading food brand as an Area Sales Manager, and grew my area to seven figures, from selling over the phone, and face to face meetings, including schools, restaurants and Wembley Stadium!

At 30, I needed another new challenge, so started afresh as a Permanent Consultant for a high street recruitment agency. Wow, I loved it! Working through the first dot com boom, a recession and then seeing in the new century I was asked to be the Manager of the Canary Wharf branch. But after filling out far too many excel spreadsheets for Head Office, I knew it was time for me to step up, take that leap and start my own business.

I really wanted to focus on helping my candidates to develop their careers, so at 35, I started my own Recruitment Business specialising in Media and Medical Health. I successfully ran this London based business for 10 years, starting on the dining room table with a laptop and a phone. I enjoyed working and recruiting for corporates, small businesses and creative start-ups.

From working in saturated markets, it taught me how you’ve got to stand out, have structure and processes in place, be active and consistent with your sales and marketing, and deliver excellence.

Now, as one of London’s leading business coaches, I share my business, sales, tech and marketing skills with ambitious Solopreneurs and small business owners. I help them to significantly increase sales, and successfully build, manage and grow their brilliant businesses. Whilst enjoying doing it!

Would you like some help too? Get in touch with me today and we’ll set up a time to talk or meet up. Let’s make it happen, and create your lifestyle from doing the business you love.

My clients benefit from my unique combination of coaching, NLP, sales, marketing and management skills, gained from a successful business background spanning over two decades of growing 6 and 7 figure businesses.

I’m also a closet geek and love getting techy! I’m passionate about the new technology we have and teach my clients how to maximise their WordPress sites, and set up their email marketing campaigns and newsletters. I teach them how to mange their social media without getting overwhelmed, and I love sharing my copywriting skills, empowering them to gain new leads, attract their ideal clients and engage with their audience.

My 7 step sales strategy is a proven system to win new business. I make it palatable and do-able!  Busting those myths around sales, and dispelling fears, my clients feel empowered and capable to easily achieve business growth.

As well as focusing on marketing and sales, I incorporate the brilliant NLP skills, when needed, into my coaching sessions – “Because it works” .  Neurolinguistic Programming (NLP) explores how people think, feel and act to perform effectively.  It’s THE best self-development tools I have discovered, and is now widely used in health, education, business and by sports players worldwide because ‘it gets the results you want’.

My mission is to empower you to overcome your fears and get rid of whatever is holding you back from the success you deserve.  Create the lifestyle you desire from doing the business you love.

Would you like to find out more to see how I can help you and your business grow?  Contact me today. Let’s talk!